What is it with those advertising videos that go on and on and on and on and on…
Have you ever clicked on a video presentation for something that looked vaguely interesting and wondered when it was going to get to the point?
The videos I’m talking about don’t show that blue line line of progress when your cursor hovers at the bottom, so you don’t know how long the video will last and can’t fast-forward to skip any of it.
I left one on in the background last week, just to see how long it went on. The screen didn’t like me not watching. A triangle-framed exclamation mark appeared on the browser tab showing the words ‘missed message’ until I returned to the screen that was showing the presentation.
When I first encountered one of these adverts it seemed counter-productive to me, to go on so long that potential buyers gave up watching. I Googled to find if there was a point to such time-wasting.
Apparently, the theory is that when people have invested a lot of time in learning what product produces the claimed results, they are more likely to buy it.
Maybe some people are.
I turned off last week’s video without reaching the end. The dogs wanted their walk. Life’s too short.
These presentations often pop up on Facebook, but I tend not to click on Facebook ads anyway these days. I once ordered a shirt I liked the look of on a day when I ordered other stuff online and forgot to note that I’d ordered the shirt.
I remembered it months later when I was asked to pay duty on its final arrival in the UK. (I thought at first this was a scam, but the order numbers matched.)
I had seen nothing on the original order screen that hinted that it was coming from the US, never mind that it was apparently coming by rowing boat and would have taxes due.
I am more careful now. If I can’t identify the origin of the ad, I don’t buy. Online purchasing has been a boon during lockdown and when searching for rare items (like parts for old equipment) but caveat emptor.
And where is the logic in Facebook and Amazon showing me ‘targeted’ ads for items I’ve just bought?